CITIZEN WATCHES takes Batman fans on The Dark Knight Rises ride
Citizen-The Dark Knight Rises
Co-Branding Press Release
India, Tuesday, July 17, 2012: Citizen Watches India announced a product association with the much awaited Warner Bros. Pictures film, The Dark Knight Rises, which will be released on July 20 across India. The co-branded advertisement will be promoted in all multi -brand stores across the country.
Katsusuke Tokura, MD, Citizen Watches India said, “The Batman symbolizes resilience, toughness and durability which co-relates to the new Super Titanium collection from Citizen ensuring a strong co-branding message to our target consumer”.
Super Titanium incorporates Citizen’s committed pursuit of materials and advanced technologies which results in the unique integration of lightness and toughness.
The 'Eco-Drive' technology allows the watch users a worry-free wear. All models from the Super Titanium Collection feature a high-quality sapphire glass that helps protection against scratches and always guarantees a perfect view on the time display. The watch is also water resistant to 10 Bar. Color accents and changing design in minute division also revive the appearance of the dials. The layered dial and etched patterns on the case and bracelet dynamically highlight Eco-Drive originality. And most importantly Super Titanium watches are 5times harder and 40% lighter than Stainless Steel watches
Price: INR 28,500
About CITIZEN WATCHES
CITIZEN WATCHES HOLDINGS Co. Ltd of Japan, a JPY279.7 Billion (US $ 3.5Billion), multinational company with 82 year heritage, sells world-class watches and allied products in more than 150 countries worldwide. CITIZEN WATCHES (India) Pvt. Limited, entered India in 1997 and was heralded by the revolutionary Eco-Drive - light powered watches, lending an air of excitement and expectation around the CITIZEN WATCHES brand name and adding to the excellent equity CITIZEN WATCHES already enjoyed in India.
With its wealth of technological expertise build up over many years, CITIZEN WATCHES has achieved impressive number of technical accomplishments in integrating special features in Eco-Drive, like Radio controlled watch, Super Titanium watch and many more. CITIZEN WATCHES Eco-Drive incorporates an advanced watch technology, with great styling to bring the unbelievable range of watches.