CITIZEN Watches launches technological marvels. Presents a new dimension to time keeping
~New offering Eco Drive Super Titanium will be growth driver for the company which has plans togrow by20% in the coming fiscal year~
Mumbai, September 14, 2011:CITIZEN Watches (India) Pvt. Limited, a subsidiary of CITIZEN Watches, Japan, today announced the launch of their latest collections – Super Titanium and Satellite Wave. Present at the function was Pankaj Advani, 7 time World Billiards and Snooker Champion and icon for the youth of India.
CITIZEN started their operations in India in 1997 andthis decade and half existence,CITIZEN has heralded in revolutionary concepts like Eco-Drive - light powered watches, etc. CITIZEN Watch Company, which is renowned for "the fusion of Technology and Beauty", has been innovating with futuristic environment-friendly concepts such as Eco-Drive that constantly keeps running anytime and anywhere as long as there is light.
According to Mr. Katsusuke Tokura, Managing Director,CITIZEN Watches Pvt. Ltd. “BaselWorld 2011, has been marked with great technological breakthrough and our watches received international accolades. Globally we continue to bring in new models with our focus on environment friendly technologies. Eco-Drive remains our flagship technology. There is single no watch brand anywhere in the world similar to Eco-Drive which has chosen the green path. Today, I am happy that we have another path breaking Super Titanium Watch.”
CITIZENalso announced the most brilliant technological breakthrough of2011 in the watch industry, CITIZEN’s Eco-Drive SATELLITE WAVE, a limited edition watch with a totally new timekeeping system. This next-generation timepiece searches for one of the navigation satellites that orbit the earth. It captures the day, date and time signals the satellite emits from space, 20,000 kms above the earth. Since the satellite signals are controlled by atomic clocks, this watch’s timekeeping is ultra precise. These navigation satellites orbits the earth once every twelve hours, so that this watch receives the signals from any open space, even in the boundless Western Pacific or atop the world’s highest peak.
Speaking to the media Mr. Takeshi Okada, General Manager,CITIZEN Watches Pvt. Ltd. said that,“The Eco-Drive Satellite Wave received great accolades in Baselworld 2011. This revolutionary watch symbolizes what CITIZEN embodies a perfect fusion of design beauty and technology, which positions CITIZEN as premium watch segment in this evolving Indian market”.
Pankaj Advani, Recipient of Rajiv Gandhi Khel Ratna Award, Padmashree and Arjuna Award said, “I am delighted to be part of CITIZEN’S eighty year old global legacy through this product launch.CITIZEN’s eco-drive technology promoting a clean and green environment is also a cause close to my heart. Super Titanium is exemplary of excellent craftsmanship and the limited edition of the Satellite Wave watch is an unmatched masterpiece. I am very confident that these watches will be a huge success”
Eco DriveSuper Titaniumis pegged as the Next Generation Revolutionary Watch. CITIZEN Super Titanium Watch uses the latest generation of a material which has low weight and robust resistance. Super Titanium Watch has an exceptional design with quality materials and advanced technology which took 2 years to perfect.With Satellite Wave, CITIZEN has brought to India innovation through technology. It is powered by light. 2011 will, thus, be the year in which time signals link wrist and outer space in an unprecedented experience. Eco-Drive SATELLITE WAVE will bring ultra-precise timekeeping to whatever human beings do, wherever they are on the face of the earth.
The 'Eco-Drive' technology allows the watch user a carefree wear. The energy that drives Eco-Drive watch is supplied by a light cell, which converts any type of light into electricity. This current is stored in a rechargeable storage cell, which serves as an energy source. Thus, CITIZEN utilises suitable alternative to disposable batteries and promotes green technology to protect the environment.