Citizen Watches Co. Ltd. of Japan, a US$ 3.7 Billion, multinational company with a 70 year heritage, sells world-class watches in more than 150 countries worldwide. As one of the world's leading watch brand with renowned Japan watch making art, CITIZEN was officially introduced into India through its local subsidiary company, Citizen Watches (India) Pvt. Ltd. in 1997. The entry was heralded by the revolutionary concept, Eco-Drive – the world’s 1st light powered watches, lending an air of excitement and expectation around the brand and adding to the excellent equity CITIZEN already had enjoyed in India.
Brand History:
In 1924, the Shokosha Watch Research Institute produced its first "CITIZEN" watch. Mr Shinpei Goto, the Mayor of Tokyo-Japan, named the watch "CITIZEN" and even after this was adopted as the name of the company in 1930. CITIZEN has produced approximately 300 million units of complete watch and movement in 2006. As an all-round watch manufacturer, CITIZEN has always been breaking new ground in watch technology for more than seven decades. Its record of achievements boasts many firsts – the world’s most accurate analog quartz watch, the world’s thinnest light powered watch, the world’s most advanced radio controlled watch, and many more.
