Brand

As the names ”Citizen Watch” or “Citizen Group” state, our policy is to provide the best products and services to all “citizens” in the world. The word “citizen” generally means “all national” in most countries, and every national surely desire better life and better goods. The Citizen policy is to provide the highest quality products and services to each of them. Citizen hopes to make a contribution to people’s life in everywhere in the world by making products that is familiar and loved by citizens.

The precision and miniaturization technology that Citizen has developed in a long time; we use these technologies as nuclei, and always stick to the bases of production to make a contribution to the information revolution of 21st century in the field of precision and miniaturization.

We provide products and develop technologies to communicate with people; the last consumer, and their health and hearty life, and to enable our life live together with the earth. We return to our establish basics known as customer principles in which our hope is to make a contribution to people’s life in every where in the world by making products that is familiar and loved by citizens.

The professionalism in production that supports the reliance of Citizen.
We make a fusion for all technologies such as the precision processing technology, the measurement technology, energy saving technology and the production technology with beautiful and simple designs to create products that is reliable and fascinating. We have a strong belief that the technology fused with sense and knowledge will make people happy.